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BASELINEJoin early access

Your morning, considered.

Start from a
better baseline.

A focused daily formula bringing together the essentials for performance, gut, hydration and focus—without the crowded bench of tubs.

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Launching in Australia. No noise. Just useful updates.

BASELINE canister, water bottle and scoop in soft morning light

01 / Morning

The simple idea

One scoop.
One bottle.
One morning ritual.

BASELINE is being built for active people with full lives. The aim is not to add another product to your routine. It is to make the routine simpler.

The foundation

Four needs.
One considered formula.

No sprawling ingredient list for the sake of it. Each component has a clear job to do.

01

Performance

5 g creatine

A daily foundational dose for physical performance and training consistency.

02

Gut

5 g prebiotic fibre

A purposeful daily fibre addition designed to support your gut routine.

03

Hydration

Essential minerals

Sodium, potassium and magnesium, brought together for the start of your day.

04

Focus

200 mg L-theanine

A considered inclusion for calm, clear mornings—without adding caffeine.

Ingredient profile shown reflects the current development formula and may change before launch. Final claims, directions and nutrition information will appear on the finished product label.

01

Fill your bottle.

02

Add one scoop.

03

Shake. Drink. Begin.

Built for repeatability

A good routine should be easy to return to.

Mix with water and make it the first simple win of the day. No elaborate protocol. No cupboard full of half-used containers.

Why BASELINE

Wellness became complicated.
We’re cutting it back.

Most routines begin with good intentions and end with too many products, too many promises and too much friction.

BASELINE is a more restrained approach: start with a small set of useful daily foundations, make them pleasant to take, and design the ritual well enough that it can actually last.

Reset your baseline.

Early access

Be there from
the beginning.